Adding Value

Question: Why does YOUR organization need a web presence?
Answer: It adds value.
Question: How?
Answer: Here are a few ways that we create value for you

Value Add 1: Increased Revenue

Your web presence serves as a shop front, a live salesperson who is available 24 hours a day, 7 days week, 365 days a year. It allows your organization to display its products and services, pricing, and any other pertinent information that may be required for a sale.

Case Study: The African Furniture Gallery

In addition to their showroom, TAFG have a web presence that serves as a virtual showroom. The entire catalogue is available online, in an easily searchable interface, user-friendly navigation system. It makes the perfect companion to a showroom that is only available in one city. TAFG's target audience is now able to shop from the convenience of their home/office, from any city in the world.

Results:

TAFG are averaging over 200 visitors a day on their web presence. Even if only 1 in 200 of those visitors were to purchase an item, it is a sale once a day. Imagine the statistics if 10 in 200 purchased a product?

Visitors are returning an average of 4 times, indicating the visitors sense of value for TAFG. The more times someone visits your webpresence, the higher the chance of successfully achieving site goals.

Other points to note about potential revenue increases:

• Your web presence ensures that there is no geographical boundaries - you can reach any audience anywhere in the world if you have the right solution provider.
• Your potential growth is unlimited since anyone can access your web presence any time of the day or night. For example, one of TAFG's busiest days is a Sunday - the web presence never sleeps thanks to Webdev's highly available hosting solution providers.
• People will visit your site for any number of reasons, at the very worst, they buy nothing but walk away with your brand name in their memory. Most businesses pay good money for that luxury.

Value Add 2: Decreased Costs

Your site is available 24/7/365 - unlike your sales force. With Webdev's amazing ACMS system you can now have a full colour, fully dynamic, professionally designed brochure avialable to your clients at any given point in time. New services and products are instantly updateable on your site, ensuring that your marketing costs are reduced.

Advanced modular programming ensures that your website functions as a powerful communication tool, with the ability to send out emails to any of your client categories. Advanced forums can be used to engage in debate and discussion, including the ability to post polls and see the results (easily done by the users themselves), an instant private messaging system integrated into the system, and many more features. Powerful and inexpensive communications direct from your website - no fancy/expensive software purchases, no expensive training courses for your expensive IT personnel, all you need is a browser (free) and a dial up internet connection (not so free, but we're working on it).

In summary:

• full colour, maintenance free brochure
• reach global audiences
• no recurring maintenance contracts
• no fancy software
• no fancy training
• scalable and dynamic platforms - ready for future modular expansion if required
• live shop front 24/7/365
• save on marketing budgets by having an easily updatable site (price changes can happen in a minute)
• amazing communications capability, reach thousands with the click of your mouse

A wide range of ways to decrease your costs of having a web presence.

Value Add 3: Save Time

Instead of having to print thousands of letters to clients, or brochures, you can use your web interface to send information directly to your clients inbox. Your web presence can serve as a mail shot mechanism to send communications to your recipients, saving you enormous amounts of time.

The entire ACMS mechanism has been designed and improved upon based on feedback from users, as well as Webdev's value innovations. It is designed to be quick, easy to use, and extremely non-technical. Now, updates to your website are no longer time-consuming. Our modular approach has the ability of creating real value in a virtual world. The Southern African Power Pool (SAPP) have updated their web presence to incorporate the ACMS system, giving them the ability to update their important information on a daily basis.

Value Add 4: Image

Value is defined as being the product/service attribute + image (your brand equity) + relationships. Your web presence serves as a tool to show your products and services in the best possible light. It serves as a tool to explore and enhance your brand equity by projecting a world class image of your organisation. Equally importantly it is the most powerful tool available for advanced customer relationship management.

This wonderful value creating opportunity exists for your company now. In any of the traditional methods of generating revenue a good web presence can be of huge benefit. It can help to:

• change the pattern of consumer preferences in established markets
• grow share of customer base
• win new customers
• develop new distribution channels
• create exposure for new products and services

Contact us today to see how Webdev can help create value for your organisation.